专利内容由知识产权出版社提供
专利名称：Explicit Behavioral Targeting of Search Users
in the Search Context Based on Prior OnlineBehavior
发明人：Shaoyu Zhou,Sijian Zhang,Aswath
Mohan,Piyush Naik,Lauren M. Dunn
申请号：US15198443申请日：20160630
公开号：US20180004846A1公开日：20180104
专利附图：
摘要：A method of displaying secondary content is disclosed. The method receives
historical behavior data and a search query for a user. The method extracts behaviorfeatures from the user's historical behavior and scores the user based on the behavioralfeatures to create a user score specific to secondary content. The method uses the userscore to display user specific secondary content to the user.
申请人：Microsoft Technology Licensing, LLC
地址：Redmond WA US
国籍：US
更多信息请下载全文后查看