商务英语英汉互译样稿

occupational culture 职业文化pragmatic view 实用见解
holistic view 整体见解
general terms 通常条款
general practice 通常通例
verbal offer 口头报价
sales confirmation 销售确定
unconditional assent 无条件同意elaborate stipulation 具体要求time of validity 使用期
接收报价acceptance
商务谈判 business negotiation可撤销 revocable
书面发盘 written offer
发盘驳回 offer rejected
受盘人 offeree
发盘人 offeror
发盘 offer
还盘 counter-offer
询盘 inquiry
unloading port 卸货港
shipping marks 货运标志
commercial inspection 商品检验force majeure 不可抗力
partial shipment 分批装运
shipping documents 货运单证payment settlement 支付结算

insurance policy 保险单
expiry date 过期日
mail confirmation 信函确定
信用情况 credit status
通知银行 notifying bank
支付运单 shipping document delivery
支付运算 payment settlement
分支机构 branch office
远期信用证 usance L/C
货物转运 goods transshipment
支付条款 payment terms
申请人 applicant
受益人 beneficiary
irrevocable letter of credit 不可撤销信用证revocable letter of credit 可撤销信用证commercial bill of exchange 商业汇票
government guarantee 担保
confirmed L/C 保兑信用证
sight draft 即期汇票
time draft 远期汇票
Eximbank 进出口银行
drawee 受票人
drawer 开票人
economic goods 商品
nonprofit organization 非赢利团体
after-sale service 售后服务
mass production 批量生产

stimulation 激励
facilitation 便利
intense promotion 集中促销
consumer groups 消费群
economic health 经济良性
marketing program 营销计划
消费需求 consumer demand
公共需求 publics' demand
企业运作 firm's operation
交换过程 exchange process
赢利团体 profit organization
管理需求 managing demand
估计需求 anticipating demand满足需求 satisfying demand
猛烈竞争 intense competition 销售时代 sales era
top management 高级管理层
corporate culture 企业文化
overall objective 总体目标
marketing mix 营销组合
adaptation 计划调整
controllable factor 可控原因
marketing environment 营销环境geographic coverage 区域覆盖distribution decisions 分销决议target market 目标市场
外部环境 external environment

价格幅度 range of prices
库存管理 inventory management
只收现金 cash-only
赊购 credit policy
市场细分 markets segment
营销渠道 marketing outlet
特异优势 differential advantage
销售业绩 marketing performance
集体目标 organization's objectives
consumerism 消费主义
strong sentiment of nationalism 强烈民族主义情感impulse buying 冲动购置
demand curve 需求曲线
oligopolistic market 寡头垄断市场
channel competition 渠道竞争
identical product 同类产品
physical fitness 身体健美
independent media 媒体
production machinery 生产机械
精美食品 selected food items
可控原因 controllable factor
市场份额 marketing share
价格控制 control over price
价格浮动 price fluctuation
决议过程 decision process
垄断竞争 monopolistic competition
政治环境 political environment

竞争环境 competitive environment
营销努力 marketing efforts
disposable income 税后收入
organizational consumer 团体消费者
market segmentation 市场细分
market-oriented manager 市场型经理
production-oriented manager 生产型经理
final consumer 终端消费者
discretionary income 可自由支配收入
consumer price index 消费价格指数
single-earner family 单职员家庭
suburban population 郊区人口
城市居民 city dweller
区域差异 regional difference
头胎儿童 firstborn child
郊区人口 suburban population
需求递减率 law of diminishing demand
消费结构 consumption pattern
中低收入 lower and middle income
家庭娱乐 home entertainment
消费价格 consumer price
优质优价产品high-priced and high-quality product expenditure pattern 消费结构
product attributes 产品特征
small-sized package 小型包装
concentrated marketing 集中营销
undifferentiated marketing 无差异营销

market penetration 市场渗透
market buildup method 市场累加法
sales forecast 销售估计
consumer survey 消费调查
trend analysis 趋势分析
需求群体 demand cluster
鲜明对比 striking contrast
产品特色 product image
全国竞争 compete on a national level
营销预算 marketing budget
多个经营 diversification
统计分析 statistical analysis
用户抵制 consumer resistance
短期降价 short-term price cut
pricing strategy 价格策略
elastic demand 弹性需求
delayed purchase 延迟购置
price-sensitive shoppers 价格敏感型购置者brand-loyal customer 品牌忠诚用户
law of demand 需求定律
predatory pricing 掠夺式定价
loss leader 赔本出售商品
horizontal price fixing 平行价格固定
lesser-quality material 质量较差材料
需求价格弹性 price elasticity of demand平行价格固定 horizontal price fixing
存货保持成本 inventory-keeping costs

库存周转比率 inventory turnover rate市场控制价格 market-controlled pricing价格歧视 price discrimination
限时折扣 discount in limited time
最低限价 minimum price
热销商品 best seller
买一送一 buy one,get one free
quantity discount 批量折扣
working capital 周转资金
list price 价目表
bid pricing 招标定价
break-even analysis 损益两平分析
average-cost pricing 平均成本定价
average cost 平均成本
aggressive firms 开拓型企业
competitive item 有竞争力品种
overhead expense 日常管理费用
折扣贴换 trade-in allowance
库存补助 stocking allowances
运作成本 operational cost
营销功效 marketing function
声望定价 prestige pricing
招徕定价 leader pricing
简单公式 simple formula
互补产品 complementary product
需求曲线 curve of demand
目标回报 target return

strategic planning 战略计划
tactical planning 策略计划
planning system 计划体系
loss of market share 市场份额丢失
upper management 上层管理
staff personnel 工作人员
sales forecast 销售估计
task force 任务小组
capital expenditures budget 资金支出预算
suboptimal choices 准最好选择
做出愈加好决议 make a better decision
造成更低利润 lead to lower profits
避免欠缺计划 avoid deficient planning
新计划造成抵制rejection resulting from new plans市场调查主任marketing research manager
授予权利 authorize a power
消费预算 expenditure budget
收入预算 revenue budget
建立程序 set up a program
管理思维 managing concepts
macro-sales analysis 宏观销售分析
market share analysis 市场份额分析
iceberg principle 冰山原理
geographic organization 区域组织
inherent conflict 内在冲突
marketing audit 营销审计
sales analysis 销售分析

marketing concept 营销观念
marketing control 营销控制
matching concept 配比观念
营销组织结构marketing organization structure
完成营销目标 to accomplish marketing goals
有效工作步骤 efficient work flows
营销信息系统 marketing information system
快速新闻覆盖 rapid news coverage
全球销售 to sell on a worldwide basis
定时评定 regular evaluation
产品系列 product lines
以往业绩 former performance
战略型 strategic
current account 往来账户
money value 货币价值
capital account 资本账户
royalties to foreign firms 交给外国企业税费
gold standard 金本
mercantilist obsession 重商主义情结
currency circulation 货币流通
devaluation 贬值
international capital flow 国际资本流通
outflow of capital 资本外流
国家经济情况 economic status of the country
国际收支差额 balance of payments
短期投资流动movements of short-term investments外汇供求平衡foreign money at some equilibrium

demand and supply
国际收支逆差 deficit in the balance of payment货币手段 monetary approach
金融资产 financial asserts
归纳手段 absorption approach
供求弹性 elasticity of supply and demand
价格及金银 price-species
economic and financial transactions经济和金融交易double entry bookkeeping 复式簿记
credit and debit 贷方和借方
surplus or deficit 盈余和赤字
errors and omissions 错漏
equity interests 股本息
reserve accounts 贮备金账户
portfolio investment 有价证券投资
government notes 证券
BOP disequilibrium 国际收支失衡
统计误差 statistical discrepancy
常常项目current account items
常见做法 common practice
贮备资产 reserve capital
金融手段 financial means
单边转移 unilateral transfer
调整汇率 exchange rate adjustment
缓冲 buffering policy
出口总值 total value of exports
购置证券 purchase of stocks

销售人员 marketing personnel
市场营销 marketing
销售调研 marketing research
原材料产地 origin of raw material
商品和服务 goods and services
竞争者价格 competitor's price
最高管理层 top management
流通总成本 total cost of performing physical distribution
carload lot 整车货物
product line 产品系列
warehousing 仓储使用费
sales volume 销量
inventory control 存货控制
breadth of market 市场宽度
inventory delivery 存货运输
inventory depreciation 存货贬值
chief executive manager 首席实施经理
marketing administration 市场行政管理
产品包装 product packing
流通比率 rate of flow
运输经理 traffic manager
大量运输 large quantity shipment
生产计划 production planning
订单服务 order servicing
存货种类 inventory variety
存货地点 inventory location

货运方法 mode of transportation
生产成本 production cost
place utility 地点效用
interim period 过渡时期
order origination 订单发出
operations research 运筹学
freight transportation 货运运输
merchandise delivery 商品运输
surface transportation 水陆运输
inauguration of service 开始服务
replenishment of goods 货物补充
electronic data processing 电子数据处理
发展后期 later phase of development
商品差价 spread between products
管理人员 management personnel
信息流通 flow of information
数据传输 data transmission
存货流通 flow of inventory
营销策略 marketing strategy
空运行业 airfreight industry
引进阶段 introductory period
订单处理 order processing
duplication 反复劳动
trading entity 贸易实体
legal enterprise 法定企业
channel jumping 渠道跳跃
advertising credit 广告贷款

economies of scale 规模经济
exchange channel 交易渠道
distribution channel 流通渠道
bargaining transaction 谈判业务
scrambled merchandising 跨品种销售
批发商 wholesaler
经销商 distributor
中间商 middleman / intermediary
办事处 factory branch office
易腐蚀 perishable
管理能力 managerial capability
个人直销 personal selling
交换地点 location of exchange/transfer
交换条款 term of exchange/transfer
渠道组员 channel member
terminal user 终端用户
unitized load 单位化装货
ancillary cost 附加成本
conclusive act 决定性行为
erratic demand 不稳定需求
margin for error 错误余地
massed reserves 集中贮备
assortment closure 产品盘点
factory sales outlet 工厂销售点
super-organizational management 超组织管理交易目标 exchange goal
产品存放 product storage

产品调整 product adjustment
产品转让 product transfer
产品搬运 product handling
信息交流 information communication
空间价值 spatial value
买方市场 buyers' market
业务能力 transaction capability
交易网络 exchange network
rationale 理论基础
stock-out 库存缺货
consumer goodwill 消费者信誉
joint economic gain 共同经济利益
the placing of an order 发送订单
differentiation of goods 产品区分
geographical dispersion 地域分散
intermediary inventories 中间库存
the principle of speculation 推测标准
the principle of postponement 推迟标准
购置时间 time of purchase
风险转移 shifting of risk
逆向推迟 backward postponement
顺向推迟 forward postponement
交货时间 delivery time
规模经济 scale economy
产品外形 form of products
零售商品 retail facilities
渠道结构 channel structure

远期库存 forward inventories
human resource 人力资源
management style 管理方法/经营风格hardship allowance 困难补助
top-level manager 高层管理者
foreign assignment 海外任务
labor market 劳动力市场
global efficiencies 全球效率
licensing agreement 许可证协定
standard of productivity 生产力标准subsidiary management 子企业管理企业文化 corporate culture
移动费用 moving expense
地方管理 local management
税后收入 after-tax income
合资企业 joint venture
安置费用settling-in expense
官方语言 official tongue
储藏费用 storage expense
全球战略 global strategy
海外补助 overseas premiums
生活费用 cost of living
基础工资 base salary
preemployment training 上岗前培训postemployment training 上岗后培训compensation policies 赔偿
end-of-the-year bonuses 年底奖金

personnel record systems人事统计系统

management inventories 管理清单
college recruitment 大学招聘
fringe benefits 额外津贴/附加福利
labor cost 劳动力成本
lay off 解聘工人
wage rate 工资率
labor court 劳资纠纷法庭
class struggle 阶级斗争
labor-saving 劳动力节省
child labor 童工
on the payroll 雇佣
board of directors 董事会
lifetime employment 终生解聘
collective bargaining 集体谈判
sociopolitical environment 社会政治环境
U11
portfolio 有价证券
direct mail 直接邮寄
line executive 业务管理人员
staff position 一般职员
placement office 就业指导处
intelligence tests 智力测试
economic ambitions 经济理想
vocational literature 职业介绍
vocational abilities 业务能力
managerial position 管理职位

marketing research 市场调查
prospective employers 未来雇主
实习 internships
求职者 job seeker/applicant
工作气氛 work climate
发展潜力 growth potential
能力测试 aptitude test
择业 occupational selection
工作实质 nature of a job
个性测试 interest and personality tests产业接触 industry contacts
各级管理层 levels of management want ads 招聘广告
job leads 工作导向
job fairs 职业交流会

低级职位 lower-level position
目前目标 immediate goals
管理变动 management change
每股收益earnings per share
美国劳工部 the U.S. Dept. of Labor
职业介绍所 employment agency
strengths 强项
marital status 婚姻情况
initial interview 初试
job counsellors 就业顾问
graduate studies 硕士课程
vocational interest 职业爱好
application forms 申请书/投资书
personal aspirations 个人理想
supervisory role 监督/管理角色
弱项weaknesses
学术表现 academic performance
职业目标 professional objective
自我测试 self assessment
平均积分点 grade point average
犯罪统计 criminal records
课外活动 extracurriculum activities
领导能力 leadership abilities
个人资料 personal data
决定原因 deciding factors
overhead 企业通常管理费用
labor union 工会组织