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酒店《牌一致》培训活动纲要

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A HOTEL

XXX大酒店

TRAINING ACTIVITY OUTLINE

培训活动纲要

 

Task:             Brand Identity

任务:           品牌一致

 

Code序号:    OH-SM-RM-S001

 

ObjectivesAt the end of this session, each trainee will be able to ensure the protection

                      and correct use of  brand identity by sales associates.

 目的:         课程结束后,每一个学员将能够确保保护和正确使用品牌。

 

StandardThis policy will maintain the consistency and clarify of the Sheraton brand.

                        It is the responsibility of the Director of Sales & Marketing to guard the correct use of brand     

                        identity that is a key component to the continued momentum of the brand’s success.

                        The brand identity graphics standard is to be applied and used to ensure consistent application

                        without compromise.

标准:        这个将保持持续及使喜来登品牌更清楚。

                        正确使用品牌是确保品牌成功的重要元素之一。

                        品牌鉴别标准是要保持品牌使用要前后一致。    

 

Resources Whiteboard, Flip Chart, Sales Kit, Giveaway, SPG or Star Choice

                       Form

培训器材:   白板, 翻转展示板,销售资料夹,礼品,SPG 表格

Method

培训方式

Training Steps

培训步骤

Time

时间

Introduction

Ice break

介绍

打破僵局

 

 

Raise interests

提高兴趣

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Lecture F/C

And

Buzz group

讲解和集体讨论

 

 

 

 

提问

 

 

 

 

 

 

 

Summary

总结

 

Music Loud and the trainer is in uniform of sales manager standing straightly and smile.

大声音乐,训导师着销售经理制服站直,微笑。

Self-introduction and give a warm welcome.

自我介绍向学员表示欢迎。

 

Question to test the trainee’s level:

Does anyone know what kind of brand in Starwood Hotels and Resortse ?

提问学员:

谁知道在仕达屋集团有多少给酒店品牌?

Answer:

Sheraton / Westin / The  ST.Regis / Four Points / W hotel / Luxury collection

 

Every associate must be know all the brand under Starwood Hotels and Resorts

强调:酒店内任何一名员工都必须知道仕达屋酒店集团的所有品牌酒店。

 

W.I.F.M: 我们从中能获得什么?

We will know all brand under the Starwood Hotels and Resorts and can get more confidence when we do sales calls or interview clients. Because all the brand must be market leader in hotel industry.

我们将了解所有仕达屋旗下的所有品牌,当我们同客户见面时获得更多的信心,因为每个品牌都是酒店行业的佼佼者。

 

Divided trainees into several groups to discuss then critique after discussion. (How can we present our brand in our service?)  all examples will show to trainees.( SPG, Giveaway, Star choice sales kits etc.)  (F/C 1)

将学员分为几组讨论然后评估 ,展示样品。

(我们如何在服务中向客人展示我们的品牌?)

 

 

Question:

Expect hotel brand identity, what other need we know as a sales person?

除了品牌一致,作为销售人员我们还需要了解什么?

all answers will be prepared before this session, through LCD demonstration .

所有的答案将事先准备好,运用LCD 展示。

 

Review all key points which are listed on flip chart .

回顾翻转展示板上的要点。(F/C 2 )

 

Remarks: Every associates must be take responsibility to develop our hotel brand in any time.

提示: 每个员工任何时候都将有责任推广酒店品牌。

 

 

 

 

 

 

10 minutes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

10 minutes

 

 

 

 

 

 

20 minutes

 

 

 

 

 

 

 

10 minutes

 

 

 

 

 

 

 

10 minutes

 

 

 

 

 

 

 

 

 

 

 

Total 60 minutes

 

 

 

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